New Products and Services for 2010

Dear all, sorry for not writing in the past few weeks, but I've been extremely busy working… for you! Yes, because in the past couple of months we've been developing the budget for 2010 based on the feedback you provided us with the questionnaire we sent in November to over 300 among our current and potential Customers.

Analyzing the huge quantity of data required a significant amount of our time but provided us with invaluable insights on what are the next trends in the ever-changing field of outdoor digital advertising.

Your Feedback Was Priceless

Based on this information, we had countless meetings - some of which were very passionate.

Through these discussions we designed several new product solutions and services for the next year. So in the next weeks we'll be launching several new options that you'll find very interesting. I can't tell you more at the moment but - as the saying goes - stay tuned!

Since I did not have the chance to do it before, I would like to thank each one of the respondents who provided us with their feedback in exchange for a little benefit ;)

Closing Dates

I would like to close with a service communication: the company will be closed from December 24th until January 6th included. For all the orders to be delivered instead, the production dept and the logistics offices will remain always active except on days December 24-25-26-31 and January 1.

Latest LED Screens Installed

While waiting to see you January, here’s a few pictures of our recent installations. My team and I wish you a happy holidays and we look forward to seeing you next year.

Dear all, I really hope that you are on holiday and that you will not read this post until you are back...

But in case you are still working, I want to infom you that EuroDisplay's offices will be closed the two central weeks of August - from Monday 10th to Friday 21st.

All orders on delivery within this week, will be shipped on Thursday 6th. The shipments have been anticipated because on Friday 7th big trucks are now allowed on Italian highways (due to the heavy traffic expected for the weekend).

For any urgent communications or life-threatening matters, don't hesitate to contact me via email (fabio.aversa@eurodisplay.com) or on my mobile even during the next two weeks!

In September we'll start with a powerful article titled "All the Dirty Little Secrets of the LED screens in Franchising - Revealed by a Franchisee". If you are considering the franchising, don't miss this or you might regret it later...

IF you are considering the purchase of your first LED video wall, then keep reading.

When you face the LED Screen industry for the first time, you are most probably overloaded with technical information, promises and ideas that are passed to you as hard facts.

The series of articles described below will explain how to avoid the most common, painful and expensive mistakes people make when buying a LED screen.

Here’s the summary of what we'll discuss in the next articles:

1. Nichia LEDs… or Not?
   Some “manufacturers” promise you they are using 100% Nichia LEDs... but they are promising the impossible. Here’s why they are lying and how to recognize them..
2. Dedicated Proprietary Control System
   It actually sounds very professional, but this fancy denomination hides some serious drawbacks that nobody ever tells you, until it's too late.
3. LED Screen in Franchising
   Very interesting proposal. If you are a novice in the industry, the low initial investment can be very tempting… but not all that shines is gold! Here’s the nightmares stories of entrepreneurs that already tried it before you.
4. Resellers: Watch Out for their Conflict of Interest
   On the market there are several options if you want to buy a LED screen, but not all are manufacturers... Here’s what you risk when buy from a reseller that has a conflict of interest in providing you the best equipment and how to recognize them..
5. Air Conditioning: How to Solve a Problem at Your Expenses
   Sometimes you might be told that you need to install the air conditioning on the screen, at any cost. While this makes sense in tropical areas, it is un-necessary for moderate climates… so why insisting? Here's how they are trying to solve their problems at your expenses.
6. Prices Drops Dramatically before Closing the Order
   Of course it is normal a little discount to seal the deal, but sometimes you‘ll see prices drop dramatically (over 30%) when you are pressured to close the order. Here's why they are surely cheating you.
7. Best Quality at Lowest Prices, Thanks to Big Volumes?
   Someone claims to use the best components on the market, and still be able to provide the lowest price on the market. Of course this sounds so tempting, and you wish it was true. But when you think about it rationally, this does not make sense. Here’s why it's not possible.
8. The Photo-Book
   This is a classic “hard-sell” technique, used in many Industries. When visiting a supplier, they will show you a photo-book where there are several nice pictures of what they claim to be their product and some ugly pictures of what they claim to be their competitor’s product.
   
   Since this strategy can be counterproductive, it is used only with Customers that are considered less competent, since they won’t notice some incongruences… that we'll explain into details.
9. “I Am the Real Supplier”
   Some companies might claim to be the “supplier” of the company you are dealing with or – as a variant – they might claim (1) to have the same control system, (2) the same software, (3) to have “Italian Heart Inside”, or (4) even to have shares in the competitor company. Here's how to recognize them.
10. Are You Getting the Same Product You Were Shown?
    This is not a selling technique but a real scam, and you could take legal action against it... but prevent is better than cure. Here's how it works: you could be shown (and then purchase) a digital billboard with a smaller resolution than declared. For example, you could be shown a pitch 6/12mm and told that it is a pitch 8/16mm... Here's how you can make sure to get what you saw.
11. BONUS Tip – If YOU Are the Reseller
    In case the reseller is you, be careful and never disclose the name of your final customer until you signed a Non Disclosure Agreement that protects you. Otherwise you risk that the supplier contacts directly the final Customer and you loose the business… This can happen especially in two circumstances: here they are.

Here’s the 10 tips to avoid costly pitfalls that you could regret for a long time. Please stay tuned as the followig articles will go deeper in each of them. If you can not wait, please come and see us or call at +39/011-954-1015 for further info.

Are Digital Billboard dangerous for drivers? This is a debate that have been going on for years.

But today I read a press-release about two different recent studies, conducted by Tantala Associates and the Virginia Tech Transport Institute. Both studies analyzed the possible link between digital billboards and vehicle accidents.

And the good news is that according to both studies, LED video walls are NOT dangerous!

Here is what Mr Albert M. Tantala, from Tantala Associates says: “The analysis and statistics in Cuyahoga County demonstrate that digital billboards have no statistically significant relationship with the occurrence of accidents”

And here are the conclusion of the Virginia Tech Transport Institute: "The overall conclusion from this study is that the presence of LED screens does not cause a measurable change in driver behavior, in terms of visual behavior, speed maintenance, or lane keeping."