A gas station up to date with the best Digital Signage solutions

21.10.2022

Anyone who drives a car knows how important the ease of finding a fuel station is, especially at night or when you are left with a few drops of petrol or diesel in the tank.

A digital totem displaying fuel prices has multiple advantages, in addition to visibility: in the first place, the manager can easily change the prices through a computer, without having to manually replace the individual figures for the different types of fuels.

Secondly, the motorist who visualizes the LED totem outside immediately perceives the quality of the service station, being encouraged to refuel and, often, buying complementary products to fuel (the so-called cross selling) once inside the station to pay for the fuel.

That’s why it is of fundamental importance for the fuel station manager to have one or more indoor LED screens to advertise the purchase of other products (drinks or snacks rather than car products or travel items).

The traditional petrol station, usually perceived as a place of passage and, at times, also not very welcoming because of the little attention paid by its manager to details, can turn into a real point of reference for the motorist, able to transform the occasional customer into a loyal customer. Starting from the organization of the outdoor spaces, with the installation of a LED totem resistant to atmospheric agents (IP65 waterproof rating) and perfectly visible even in full sun, passing through correct lighting (both for the outdoor and indoor areas) to end with a purposeful arrangement of products inside the petrol station enhanced by one or more LED screens, Digital Signage plays a strategic role. The owner of the petrol station will thus be able not only to repay the initial investment, but also to generate an economic return thanks to the double effect of cross selling on the one hand and a long-lasting profitable loyalty of his customers on the other.

The great advantage of the LED totems we propose for service stations is, in addition to the quality of the components and displays, that they can be customized both in colours and in the logo, so that the leitmotif of the brand of the company gas station is maintained.