Digital Signage at airports to inform, communicate and entertain

15.09.2022

The airport is one of those places where Digital Signage is widely used thanks to the use of LED screens and digital totems of various sizes and for different purposes.

The rapid transformation that technology has undergone over the last few years has also profoundly changed the appearance and functionality of the internal and external spaces of important infrastructures such as airports.

In particular, the ever-increasing amount of information to be communicated to passengers and Terminal service personnel implies that the visual devices on which they are published become increasingly larger and with better resolution: timetables, safety warnings, procedures to follow, directions on how to reach certain areas or information on how to use essential services for those who are about to leave or for those who have just landed, they are displayed on LED screens specifically designed for indoor environments and to be clearly legible even at a distance of several tens of meters.

Considering the new passport reading systems, the self check-in procedures, not to mention the rules to be followed due to the pandemic, a series of useful measures were needed at the airports to instruct passengers on how to carry out certain operations: LED displays of various sizes located in the key positions of an airport Terminal allow you to explain, also with the aid of images, how to operate in total autonomy, thus saving time and avoiding close contact with airport staff or airlines operators.

The interior spaces of airports are the ideal places for advertising products and brands thanks to the large number of people passing: companies with large budgets to invest in Advertising often decide, for this reason, to purchase spaces on the giant screens installed in the boarding areas or in the large open spaces located outside the infrastructures.

Even the duty-free shops and the shops located inside the airports, often exploit the spaces of their windows to show, on Ledwalls and LED screens of various sizes, a wide range of products or promotional messages, thus attracting the attention of the traveler and encouraging him to visit the store.

A further use of high-resolution LED displays at airports is to entertain passengers about to board with news or music videos, to make the wait less boring. In some cases, interactive LED screens are also installed in play areas that allow children and teenagers to have fun, transforming the hours of a technical stop or a delay into a pleasant moment of leisure.