Dealing with hundreds of customers around the world, Euro Display has felt the need to investigate the dynamics of the sale after the screen has been installed...

Following the ongoing relationship with our customers, we felt the need to respond to their frequent (and legitimate) questions:

• What do I have the greatest possible number of advertisers?
• How do I sell something so intangible as an advertising space?
• How do I respond to objections classical ("It is too expensive!")?

Having addressed this situation, the Euro Display would like to invite you (and your vendors) to a course of Advanced Technical Sales, whose main topic will be: "Selling Advertising: between Art and Science"

The course conducted by the Euro Display in collaboration with the workshop of Change, is aimed at all professionals working in the advertising business with a large screen LED and that every day they face a challenging market, governed by the rules of the competition. The peculiarities of the course is to be specifically designed for this market segment, which makes it a unique course that will not find anywhere else.

In a market where competition is intense, it is essential to become "Professionals Of Sale": especially if you sell advertising space, not a tangible asset, but rather represent the most "volatile" services.

To meet these needs with which we face daily and which we understand well, so we have organized the course in Advanced Sales Techniques, which has three main functions:

• E 'a complete learning course that starts from the Customer to an end with the sale of advertising space.
• It is a guide to new ways to carry out the negotiations in the competitive market of today.
• Introduce a sales structure, which facilitates learning and allows the reproducibility in other trade areas.

The course is not designed for those who are "satisfied" by the seller remain the classic do-it-yourself or simply want to have a superficial knowledge of sales techniques. Far from it.

"Selling Advertising: between Art and Science" was developed to help you and your Sellers to analyze, assimilate and improve those that have proved the best procedures for the sale of services ever devised: in the course are not given surface, but immediately usable tools to grow your business. It is, in short, an indispensable tool to become a Successful Entrepreneur Advertising.

In this course, your sellers will learn the steps to be followed from the moment they meet a potential client until the successful conclusion of the sale. Show them how to overcome objections and how to complete even the most difficult negotiations. Learn the little tricks, the philosophy, principles and key points that distinguish the major vendors. Also discover the four "Cardinal Points" to analyze a customer and persuade them to accept any proposal

• The Fundamental Elements of Communication: Where we analyze the basic aspects of pragmatic communication and the ability to identify its partner in a type determined by the GNP (Neuro-Linguistic Programming).
• The Three Dimensions Of Sale: Where the emphasis is on sale as a complex phenomenon that encompasses within itself three separate but intrinsically related: emotional dimension, size and size volit intellective.
• Behavioral Styles Of Seller: Which highlights the different behavioral styles depending on the situation (phone, direct sales, etc..) And what reactions would cause a rejection nell'interlocutore.
• Creativity In Sales: Innovation and the main techniques to refute the objections without tightening the relationship.

WARNING: The content of the course is not aimed at "part-time sellers" but is intended for an audience of sales professionals.

During the day of the course, the customer is analyzed, dissected piece by piece and examined in depth. Only after this thorough analysis, the Seller will be able to understand every position of the buyer: its strengths and weaknesses, its hopes, its expectations and its hesitation.

"Selling Advertising: between Art and Science" is a sincere and direct discussion on selling techniques of proven effectiveness, is a summary of all potential objections and responses, is a collection of subtleties and tricks you can immediately make a profit for conclude your negotiations. As Costa All This?

The Advanced Course of Sale "Selling Advertising: between Art and Science" lasts an entire day, from 9:00 a.m. to 18h00. For each meeting there will be a limited number of participants and the sessions will be held at our office:

Euro Display - Via Gandhi, 21 - 10051 Avigliana, Torino
on - Date to Be Defined

The participation fee for each person is 590 Euro but you will invest much less: only 350 Euro. In fact, thinking into the course for those who like her is about to enter the world of Advertising, Euro Display has decided to finance most of the investment. We are not particularly generous: we think that simply help you to increase your business, is the best investment to improve ours.

There are only 10 places available, so do not lose time and reserve your now. To book NOW click on the link below and send us the email that you will get: Book Now!

Guarantee of Steel

I am firmly convinced of the usefulness of this course and I want to give him another try. I personally can guarantee that if it makes an honest effort to put into practice these simple and tested techniques, you will multiply your investment today of at least 100 times within the next 12 months.

And if for any reason, your participation fee does not change in sales on the field for a value of 100 times more, I personally will refund the full participation fee. Without them no question.

Zero Risk

We do this: try the techniques learned during the course for a year and see which technique works best for you If the course does not add up to a return at least 100 times more investment, not only will refund your fee, but will keep All the material on the course.

Obviously I am exposing so much because I'm sure we will not need to request a refund. The benefits of the techniques learned will be immediate and I bet that will be excited to have participated in this event.

Additional Benefits

The course of sales techniques is also an excellent opportunity to exchange experience with other business operators, and then brain-storming on issues of common interest: the ideal ground to create new ideas and why not, new collaborations.

So, to summarize ...

• During the course "Selling Advertising: between Art and Science" its sellers will learn the basics of communication and the Three Dimensions of Sale
• Study the Behavioral Styles of Seller and the Customer according to the situation and what reactions would cause a refusal
• Learn to drive the customer and the trade treaty by the "Hello!" until the termination of contract
• Use the Creativity in Sales, giving space for innovation of the latest techniques for Sale Creativa-Objective
• Discover how to overcome the objections of traditional customers, from the classic 'It is too expensive "to" We want to think "

Immediately to reserve your participation and your vendors click on the link below and send us the email that you will get:

I hope to see the course! Meanwhile I wish you good day and good job.

Fabio Aversa
Marketing Manager

PS: I would remind you that there are only 10 places available. So do not lose time to reserve your. To book NOW click on the link below and send us an email. Or call us at 011-954-1015. You can reserve your place by bank transfer. Book Now!