Digital Billboards Frequently Asked Questions

When our prospective customers are in the market for a Digital Billboard, they usually have a lot of questions and doubts on their minds. This is why we put together this list of the most common questions they asks to our sales reps.

We hope theses FAQs will help you to better understand what a Digital Billboard is, how it works and what are its most important technical specs.

If you are interested in more marketing-oriented material, please refer to our LED Screens Tutorials section.

Here are the most Frequently Asked Questions among our customers:

• What is Variable Message Sign or VMS?
• How much does a LED giant screen costs?
• What is a LED?
• What is a Pixel?
• What is the Pitch?
• What is the difference bertween SMD and PTH LEDs?
• What is the Resolution of a display?
• What is the Definition of a display?
• What's the difference among screens with Same Dimensions but Different Pitch?
• What are the Minimum And Maximum Viewing Distances of a LED giant screen?
• Is it possible to visualize a Video on the LED display?
• What are the Color Levels?
• What is the 16 bit Technology?
• What is the Color Temperature and why is it important?
• Why is the Pure White created with Three LEDs of different colors?
• What is the Viewing Angle?
• What is the IP rate (acronym of Ingress Protection) and what does it measure?
• What is the Virtual Pixel Technology?
• What is the Refresh Rate and Why Is It Important?
• What is the Contrast Level?
• Does LED really have a life of 100.000 hours (over 11 years)?
• What is the Modular System?
• Is it possibile to purchase a Custom Size giant screen?
• Where can I find the Spare Parts?
• What are the differences between Indoor and Outdoor ledwalls?
• Can you see the images on Both Sides?
• What is the Carrying Structure of a LEDwall?
• Do you need a permission from the City Hall?
• How much is the LED consumption?
• What are the differences between proMARKET and VideoChrome?
• Can Variable Message Signs read GIF images?