The LED Screens Advantage

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As always, after an exhibition, I come home with hundreds of new ideas and a better understanding of the digital billboards market.

After talking with several customers and visiting several booths at the recent Viscom Italia in Milan I realized something that I already knew but that hit me…

The video or electronic LED billboards have been on the market for several years now but it is still in its infancy as a developing media for outdoor advertising.

The more I walked around the exhibition center, the more I understood the huge advantages of LED giant screen for outdoor applications - LED large format screens offer a greater flexibility of use than conventional billboards could ever provide.

I think electronic billboards' main benefits could be summarized as the following:

  • Moving Messages - have been proven to catch the human eye's attention up to 8 times more than a static advertising billboard
  • Higher Brightness - which allows the LED Billboard to stand out of the crowd both during the day and at night
  • Increasing LED Resolution - that is transforming the outdoor screens in HUGE high-resolution TV monitors
  • Videos and Animations Capabilities - that allows to broadcast TV commercial as seen on television
  • Multiple Message Provider - that allows advertising companies to run multiple campaigns on the same screens
  • PC Remote Control - so you can change the ads in just a mouse click rather than sending out a crew to pull down and replace a billboard message.

Over the next decade, we can expect to see more and more LED billboards and displays popping-up along the streets - first along the most trafficked highways and near major urban centers, and then spreading out to less populous areas.

So, you actually have the chance to enter this expanding market at the very beginning. CLICK HERE to request your online quotation, it takes less than 10 seconds, and to discover more about the LED screens technology and its potential.

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How to Pilot the Biggest Led Screens for Sports in Europe

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The Biggest Led Screens for Sports in Europe

Ankara Arena, Turkey -- Euro Display recently installed a total of 400 square meters (between indoor and outdoor LED screens), in what is considered the biggest led screen installation in Europe.

The Problem

The brand-new Ankara Arena needed a professional led screens system in order to host the prestigious FIBA World Championship - Turkey 2010.

The main issue was finding a cost-effective solution for an equipment with very strict requirements in terms of reliability and broadcasting capabilities.

The main technical issue consisted in the ability to broadcast the same content on all led screens but with the possibility to use each of them individually.

Furthermore the reputation and pride of the Country were at stake and the team in charge of the selection of the led screens could not afford anything else but perfection. Which put an incredible pressure on the team in charge selecting the digital billboards supplier.

The Solution

The led screens were installed for the inauguration of the new Ankara Arena in occasion of the FIBA World Championship and included the following configuration:

  • n. 4 Indoor Led Screens (diamond) - 5 x 4 meters - p10mm real SMD 3-in-1 > Total 80 sqm
  • n. 2 Indoor Led Banners - 60 x 1 meters - p10mm real SMD 3-in-1 > Total 120 sqm
  • n. 2 Indoor Led Banners - 80 x 1 meters - p10mm real SMD 3-in-1 > Total 160 sqm
  • n. 1 Outdoor Led Screen - 8 x 5 meters - p10/20mm 2R+1PG+1B > Total 40 sqm

The n. 4 led screens of the diamond and the n.1 outdoor led screen can broadcast the same image at the same time and are simultaneously controlled by EuroDisplay's Professional Video Scaler able to display live images and pre-edited content from several video-sources.

The n. 4 led banners are simultaneously controlled by Euro Display' Control PC and Software and can display the same image/video as well as different videos according to the needs.

All led screens are connected to the Control Rooms with more than one kilometer of fiber cables to allow real-time management of the content displayed (see cabling diagram below).

Customer's Feedback

"We chose EuroDisplay for your experience in the sports electronic billboards after evaluating your previous case studies." says Mr Serka project manager in charge of selecting the led screens supplier.

"We were followed promptly on our customizations needs and were provided with precise technical information when requested."

"The reliability of the led screens was our main factor of decision and we found that you provided the best guarantees."

This new installation widens the expertise of Euro Display in Sports applications such as stadiums and indoor arenas and confirms it as one of the most reliable and competitive led screens suppliers Worldwide.

Led Screeen Assembling

Led Screen Sports Manufacturing

Cabling Diagram

Led Screen Sports Manufacturing

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The New Fullcolor Pharmacy Crosses Have Full LED Screens Capabilities

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Full Color Pharmacy Crosses

Last month ended the annual fair Cosmofarma, the most representative event of the Italian pharmacy, an international fair among the top 3 most important in Europe.

Like every year, EuroDisplay participated with its pharmacy signs (see pictures at the bottom of the page), but this year with a huge novelty. After discontinuation of the exclusive distribution relationship with Nuova Neon Radelme infact, for the first time EuroDisplay presented its pharmacy crosses directly to the public and found considerable interest among pharmacists and technicians.

The New Full Color Pharmacy Crosses

During the fair, were presented for the first time the newest Full Color Pharmacy Crosses of 90x90cm, 120x120cm and the huge 150x150cm.

"The new full color pharmacy crosses are the result of our experience in LED screens, we produce since 1978," said Carmine Aversa, founder and owner EuroDisplay, who was present at the exhibition to feel firsthand the feedback from the market.

Croci Farmacia Full Color

PharmaScreen: The Full Color Pharmacy Crosses

"The full color pharmacy crosses of the PharmaScreen© series are real jewels of technology: we took everything we learned on LED screens in the last 30 years and we have miniaturized it."

Full Color Pharmacy Crosses Prices

"The price for orders during the exhibition is 5.500,00 Euros for the double-sided full color pharmacy crosses 90x90cm. The complete pricelist will be ready to the public shortly."

"We've done a grueling job of cost control in order to offer a price mora than 32% lower than the competition. All 100% Made in Italy, as always."

"Obviously also the fact that they deal directly to the Italian end-customers, without intermediaries and without any exclusivity bond, has helped make us so competitive. By skipping a step will were also able to cut-off all the costs related to the retailer."

Full Color Pharmacy Crosses Are Small LED Screens

"As a matter of fact, these full color pharmacy crosses are fully functional LED screens in miniature, with an embedded Apple MacMini computer that allows you to display anything and in any video format. The playlist management is very simple and we have created an extensive collection of videos for pharmacists who do not want or do not have time to develop them independently."

"I believe that the fullcolor pharmacy crosses represent the future of this niche market and the feedback we received confirmed it in full."

"I have to thank my technical team for creating perhaps one of our best products ever at a such competitive price. During the 3 days of the exhibition we have received orders for over 20 fullcolor pharmacy signs and at least 3 new companies have listed this new product in their portfolio, a clear signal of where the market is going."

Contact Details and Further Info

For more information on the new Fullcolor Pharmacy Cross, visit the Pharmacy Crosses Page or call us now at the No. +39/011-954-1015, or write to info@eurodisplay.com. Visit the Clients page to see our latest installations and references.

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

Croci Farmacia Full Color

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Are You a LED Screens Manufacturer or a Hoax?

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Ma Tu Sei un Produttore Italiano o una Bufala?

LED Screens Manufacturer or Hoax?

Lately I find every day on the internet a new "manufacturer" of LED screens which I was not aware of. All these new producers say that they have decades of experience and have manufactured and installed thousands of square meters of electronic billboards. They are all highly trained, very reliable and with an unparalleled experience.

Too bad that these thousands of square meters, these hundreds of installations worldwide and dozens of these various applications have always been made for third parties. And therefore they can not show any reference. No photo, no Customer feedback. Nothing.

That really sucks. Imagine how annoying it must be to have manufactured and installed all these screens and be able to show only a few pictures.

Manufacturers for Over 5, 10, 15 Years... More or Less!

Not to mention the fact that during the previous ten years of activities they must have worked on another planet, because a simple VAT number check or annual report check with the local chambre of commerce, would always shows that:

  1. There is no annual report because the company was established less than 12 months ago

    But weren't they on the market for over 10 years during which they have gained unmatched experience that in comparison General Electric is a novice?

  2. They are Partnerships and not Corporations (therefore without deposited capital), and therefore all the liabilities are covered with the personal assets of the partners. Well, if they have any.

    Did they really have installed all these thousands of square meters under contract with third parties, although not establishing a Corporation?

    Hey, I believe that everybody is free to do what they want, but these are expensive equipments we are talking about! Is it possible that all these previous Customers they had, never asked for better guarantees than a Partnership can offer?

  3. The VAT number is not available on the website so it is impossible to carry out a thorough check-up

    May not have been informed that in most European Countries since 2001 it is required to expose the VAT number on the homepage (article 35, paragraph 1 of decree DPR 633/72).

    Have they been too busy to install LED billboards around the world? Or is it that they are trying to avoid detailed audits by potential Customers?

I do not know, I smell a hoax ... What do you think? Write your comment using the form below.

Post Scriptum

And why anyways the texts that I read on these sites are all similar to those that I wrote for EuroDisplay in the last 8 years? If only I had known these companies years ago I could have "taken inspiration" from the content of their websitse and I'd have saved a lot of work! :)

Contacts and More Information

For more information, call us now at the No. +39/011-954-1015, or write to info@EuroDisplay.com. Click Here for the Quotation Online or visit the Clients page to see our latest installations and references.

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How to Discover If Your LED Screens Supplier Is Reliable

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How do you make sure that your LED Screen supplier is as reliable as they say they are? This is a very important question, which anyone considering to purchase a LED Screen should ask themselves. Here are two true stories from LED billboards owners which you can learn from:

The Story of Mr Nikos from Cyprus

A few months ago we received a request from Mr Nikos from Cyprus. One of our best sales representatives (who is in charge of that region), started to follow-up the request, providing advice and support as per our standard.

Despite all our efforts, at first Mr Nikos seemed not to trust us and we couldn't understand why. When his order arrived it was a great moral satisfaction despite the fact we still didn't know why he was so sceptical at first.

We only discovered the reason behind his doubts when he sent us the feedback-form which all our Customers fill-in one month after the product has been shipped. From his answers we finally understood the reasons for his scepticism…

Send the Money Now Because Tomorrow We Are Broke

We learned that, at the time of our first contacts, he had a hard time trusting any LED video walls supplier on the market because 5 months earlier he had ordered a LED screen from a company only to discover - after he made the down payment - that the company had closed due to the economic crisis (you can read his entire review in the "Clients" page).

When you lose thousands of Euros (10.000, 30.000 or even 50.000) with a down payment to a company that 2 weeks later files for bankruptcy, I'm sure anyone would have a trust-issue.

Is It that Much Better if they Close after 6 Months?

But what happens if the supplier manages to deliver the screen to you, but then closes after 1 month, 6 months or even 1 year? Will this make you feel much better?

Chances are that you will not be so mad because at least you got the LED screen, but you probably won't be thrilled either. Who will provide you with technical support from that point on? Where will you find the spare parts for the LED screen? What if there is a problem that your technician can not resolve on his own?

Buying Expensive Products Is Like Choosing a Spouse

When you purchase high value equipment, such as an LED screen, you are not just buying a product. You are also choosing a partner company. It's almost like a marriage, so you'd better make sure that your partner will be there for you when you need him.

Would it have been possible for Mr Nikos to predict that his supplier would go bankrupt? How could he have avoided wasting his money? Is there a way for you or anyone to avoid the same, disastrous pitfall?

Luckily governments of most Countries put several tools at the disposal of potential Customers that want to check the reliability and solidity of potential suppliers before they make their investment, in order to avoid unpleasant surprises…

The Story of Mr Antonio

A few days ago I met a couple of potential Customers that came to visit our facilities. I was introducing them the Company, but after I said only a few words, one of them, Mr Antonio, stopped me and said:

"Fabio, please don't waste your time and mine as well. I studied EuroDisplay's annual report and those of your competitors well before planning this visit. There is nothing about the Company that you can tell me that I don't already know".

"The reason why we are here is because you have the best annual report among Italian suppliers and your productivity-per-employee is approximately double than other Italian suppliers. So don't waste time to describe me the Company and let's talk about the deal instead."

I was quite shocked by the sincerity of his words and accurateness of his analysis… so I didn't ever mention a single word about the Company anymore that day.

How to Make Sure Your LED Screen Supplier Is Healthy

Now, my guess is that if Mr Nikos from Cyprus would have had the chance to look at the annual report of his supplier before he made the down payment, he probably would have noticed that the company was not healthy to survive the economic crisis. He would have made a more informed choice and maybe he would have considered another supplier - saving thousands of euros.

How to Get the Annual Reports of Your Suppliers

Let's say that you now want to check the reports of several potential suppliers. Would you know how to do it? Who do you call? Where do you get them?

It's a Public Document, Not Covered by Privacy

The easiest way is simply to ask your potential supplier to provide you with his annual report. It doesn't get simpler than that!

In fact, the information found on an annual report is of public domain by law, at least in Italy. So if you hear excuses such as "Oh, ehm… I can not send it because it is protected by privacy regulations", than start to wonder why they don't want to send it to you.

The law does not force companies to make their reports available to Customers (unless they are traded in the stock-exchange), but if they had a good annual report, they certainly wouldn't have any problem forwarding it to you. Actually why wouldn't they show it to anyone who asks for it if they had nothing to hide?

In case your potential supplier is not so collaborative - and in case you still want to work with them - the official way to get the document is by contacting a Chamber of Commerce in the Country of the supplier.

How to Get Any Annual Report from the Chamber of Commerce

For example, if you are evaluating an Italian supplier, you can contact any branch of the Chamber of Commerce or simply follow these 3 simple steps (valid for Italian suppliers only):

  • Download this form, print it and fill-it with the information required
  • Make a bank transfer of EUR 4,50 to:

    Intesa Sanpaolo Spa
    IBAN: IT68 I030 6909 4006 1524 6092 056 / SWIFT: BCITIT33100
    Beneficiary: Camera di Commercio Industria Artigianato e Agricoltura di Milano
    Causal: Certificates
  • Send the form and a copy of the payment via fax at the number: +39 / 02-8515-4733

Information Empowers You

If you don't want to waste your money, next time you consider purchasing a digital billboard, make sure you invest in the right supplier. Don't listen to a salesman that tells you how good they are and how bad the competition. Take the time to look at the numbers.

Use the procedure above to request all the annual reports of your potential suppliers and compare them, side by side. And if you have any doubts on how to read the data, ask your accountant to help you out - I promise it will be well worth it.

With EuroDisplay It's Even Easier

As a further tangible proof of its ultra-decennal commitment to Total Quality and transparency, EuroDisplay makes its annual report publicly available for free to anyone who will request it. Just fill in this form and send it to us via fax at the number +39 / 011-954-1017. So you have one less report to ask for.

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